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Picking an Agent

You’ve done it. The decision has been made– you’re going to sell the house. It’s a huge step and now you’re wondering, “what next?” Do you start looking for a new place before you list? What price should you set? What documents do you need? Are the walls starting to close in?

The process of selling a home can feel overwhelming and intimidating. Luckily, that’s the whole point of having a professional real estate agent to help you through the process. Like a Sherpa guiding you up a mountain, a good agent helps you navigate the process of selling your home without all the confusion. That is, once you find the right real estate agent.

So, what do you look for?


A Consultation

Like any other hire, you want to do an interview. You want to find someone who will answer your questions, be honest with you about your home, and with whom you feel comfortable. This is where a good agent should be discussing your current market and your financial position. You want to find someone who will answer your questions and, more importantly, ask important questions. Part of empowering you to make the right decision is about understanding your expectations. If a real estate agent spends all your time together talking, that is a warning sign that they aren’t going to be able to support you fully. How could they, when they don’t even know what you need? Gaining clarity on what your expectations are, not only for the sale but for the experience, is key to a good agent. You don’t want someone who just tells you why they are going to be the best; you want someone who understands what “the best” looks like for you. You want someone to partner with on this process. And in order to do that, any potential real estate agent needs to explain that process and understand your goals. Then they need to have a plan to get you there.


Marketing Plan

Now that you and your potential agent have discussed your expectations and they have answered your questions, it’s time to get clear on how they plan to market your house.

This is the place to do a little homework beforehand. Check them out online and see what their presence looks like. Are they active on social media? Do they have a professional website? Do their current listings include high quality photographs and extras, like floorplans?

When you are meeting with your potential agent, you want to be sure they have a clear plan for how they will help to sell your home and meet your expectations. Be cautious of agents who fall back on old school marketing tactics – you want someone who understands what is working in your market, now. You want someone who looks at their listing marketing from a few angles and who understands how things like video and social media fit into a marketing plan but aren’t the entirety of the marketing plan.

Getting the listing ready

One of the most important things a good real estate does is guide you through the process. There are so many things that you need to get ready before you list, and a good agent will help you navigate that process without the confusion. They will explain what documents you need to find or order long before you need them, and they will help you understand the importance of things like condo documents or real estate property reports. If you leave a consultation with a real estate agent without a clear idea of what the next step is and when you will hear from them again, you haven’t found your agent.



Lastly, you want to be confident in your future agent’s ability to negotiate the best deal for you. This all begins back in step one – they need to have a very clear idea of your expectations, or they won’t be able to meet them. You want to be comfortable that this person understands your needs and has the skills to communicate those needs in your absence. It is also important that your real estate professional has a clear plan ready for how they will communicate with you throughout the negotiation process and what follow-up will look like. You shouldn’t be confused at any time about when you will hear from your agent.

The decision to sell your home is a big one. You want a real estate agent who takes that decision as seriously as you do. Look for a professional that makes every effort to understand you and your needs, who communicates clearly and consistently with you, and has a well-rounded plan to help you achieve your goals.

We know there are a lot of options out there in the Edmonton market, and we encourage you to interview them until you find the perfect agent for you. Alternatively, you can just call us 😉

The information we have put together here is not intended to replace personalized advice from a REALTOR®. While we would love to be your REALTORS®, please ensure that at the very least you have a REALTOR® and ask them for advice specific to your situation and circumstances.